US Based brand MELT formed by make up artists Lora & Dana boast a lipstick based on the foundation of being cruelty & paraben free. However, there is one thing to note & that is this particular shade isn't vegan if that's important to you.
The pigmentation is strong - rich, deep & dark - just what I was looking for in the Winter months and the feel is an ultra, powdery matte.
There is a slight downside - for someone that's used to the dreamy, creamy texture that comes from a trusty, vanilla cupcake scented Mac Lipstick - I found it was a little drying. It takes a bit of patience to maintain the right balance of buff, balm & re-application.