Are we of the belief that something which is all natural, environmentally conscious and cruelty free must also conclude to zero design aesthetic and be less than beautifully pleasing to the eye?
I’m a prop stylist and set dresser so I spend most of my time scrutinising sets for the perfect prop placement or staring into photographs. Usually wondering whether to pipe up that the teacup is most certainly in line with the edge of the table and therefore must be adjusted.
I crave the same attention to detail within my beauty products, and I believe there are others out there who feel similarly.
One product currently within my beauty bag which is most certainly not pleasing to the eye, is my mascara. I’m yet to make that transition to a cruelty free, chemical free product and feel challenged that something which is applied to such a sensitive area of the face should be treated with thoughtfulness.
Here are 3 Mascaras that I’m keen to cast my eye over & why:
The only natural waterproof mascara on the planet - this Australian Based Brand’s simple, clean packaging translates their dedication to a clean product free from parabens, paraffin, petrol, lead, mineral oil, BHT & BHA as well as synthetic fragrances. Tick!
Green People’s award winning Organically Certified Volumising Mascara boasts rave reviews from The Guardian and is free from petrochemicals, synthetic ingredients and microbeads, as well as including nourishing Vitamin E to lengthen lashes making them stronger, not brittle.
Initially I was drawn to Zao’s stand out packaging; a bamboo exterior complete with cotton pouch. With 100% natural ingredients, 45% of which are Organically Certified as well as maintaining a Vegan Product it feels like unwrapping this beauty would be a daily treat.