As becoming more health-conscience remains an increasing trend, it’s an unfortunate fact that companies are going to cash in on the marketing hype; labelling ingredients as “all-natural” or “organic” with no intention of actually following through moralistically.
It’s even harder when it feels like there’s little to none regulation on crystal clear labelling to suggest what these ingredients are. Who else has been completely confused by the long list of unknowns on the back of our face creams? And how are we to carry this encyclopaedic scientific knowledge around with us on every shopping trip?
Well, nestled away in my pocket, the Think Dirty App is fast becoming my powerful little tool to warn off potentially clever marketing techniques, at the swipe of a button.
Think Dirty is an unbiased database which stores all the ingredient information you need to know about the product you’re considering, all in one place. Rated by the universal colour coding of Green / Amber / Red each product contains an in depth ingredient analysis to help you move past the hieroglyphics of what that chemical compound really means for your skin cells.
Now, I do feel like there’s potential for improvement on this particular app; clarifying ingredients listed in cosmetics is important, however I do feel like there’s a slight hypersensitivity to some of the ingredients listings.
LUSH, for example, work really hard to stand out on the high street as retailers that make sure their products aren’t full of junk and remain ethically sound for their consumers. Yet sometimes due to the labelling of ‘perfume’ - of which the source is unknown - they usually score toxicity levels for LUSH products at around 9/10.
(10 being toxic)
Along with this potential tend for generalisation, as a Canadian-based company, I find not all the products you want to investigate appear in the results search, as some of the products I’m using are entirely UK based. However there is a big bonus in that you can add products yourself by simply photographing the barcode, thus expanding the database - and helping others out too!
As someone who’s a few years into the clean cosmetics journey, the Think Dirty is useful when I’ve become complacent and helps me to gain further insight to the masquerade of words out there that seem to null and void organic labelling.
If you’re a newbie to questioning the cleanliness of your cosmetics, Think Dirty this is such a useful tool for you to learn what’s a go-er and what to leave on the shelf.